When you register your trademark, logo or name, of your product or service, you are protecting your creation.

With this important process in your venture you are avoiding plagiarism and illegal practices that can affect the commercial use of your name or logo and therefore the prestige of your service or product company.    

To register a trademark here in Mexico, you must do so before the Mexican Institute of Industrial Property (IMPI) and through the professional support provided by a firm or law firm specialized in the subject. 

That way your venture, company, business, service or product will have the legal security that gives you a registration of your trademark. 

The attributes of the registration of a trademark are:

Security: To make plagiarism or copying impossible, practices and unfair uses.

Exclusivity: No one else can use your brand, and you have the exclusivity of commercial use of your name or logo.

Personality: registering your brand generates trust in it, through branding and corporate communication that impact and retain customers. When you register your trademark you have the "power of sale" and you can hold the legend M.R (registered trademark) or the symbol ® (Registered) next to the trademark.